Psychology Research Seminar Series

We are running a series of research seminars over the next two terms which feature both invited speakers as well as presentations from staff and our postgraduate research students.

We are pleased to announce our first seminar will be taking place on Wednesday 4th February from 1-2pm in Lg39.

Dr Alaster Yoxall from the Sheffield Hallam University will be talking about his research using eye tracking as a tool to enhance packaging design.

Seeing the Detail: The use of eye tracking to aid the co-design of packaging for an ageing population

This will be the first of several seminars on eye tracking. This first seminar has been organised by our Health and Well-Being research group.

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Research Excellence Framework: Measuring Our Success

So what is the REF?

Recently the new REF results were published. “What is the REF?” I hear some of you say. Well, unless you work in a University, then the chances are that you have not heard of the REF, or if you have, you don’t really know much about it. This post will hopefully make things a little clearer for you!

The REF stands for the Research Excellence Framework and it is a national review of the research conducted at UK Universities. This recent review was newsworthy because, for the first time, the research was also judged on its impact.

This leads us to a further question: What is impact? The Research Councils UK (RCUK) defines research impact as “the demonstrable contribution that excellent research makes to society and the economy”. So although research can have an “impact” in the academic world, what is really key here is the impact outside of academia, e.g. has it made a difference in the real world?

Why is the REF important?

The government allocates a substantial amount of public funding for research conducted at Universities. Therefore, it is understandable that they want to ensure that this research is of a high quality and that is of benefit to society. So the REF assesses each University in the UK and then later in the year the results from this assessment are used to calculate how much funding that University will receive. It is important to note that this kind of review is not completely new; in fact, national reviews of this kind have been conducted roughly every five years since 1986. However, what was is new this year is the inclusion of impact.

Arguably, the inclusion of impact into the criteria can only be a good thing for the future of research. The main reason that I pursued a career in Psychology was to try to understand issues within society. In my case, I research bullying within schools. I think it is extremely important that what I find in my research feeds back into schools in order to help try and tackle this problem.

What were our results?

81-98% of research undertaken and submitted to the 2014 REF by staff in Psychology across a range of units of assessment has been recognised as world leading or internationally significant. CCCU’s submissions to the REF 2014 improved upon the results from the previous RAE (Research Assessment Exercise) review. This represents growth in our established research areas as well as new, emerging areas of research excellence. Well done to all staff involved!

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

MSc Psychology (conversion course) Coming Soon!

From September 2015, we will be expanding our taught provision with a brand new master’s level conversion course for those who would like to pursue a career in psychology but don’t yet hold a BPS-accredited psychology degree.

Currently in the process of validation and accreditation, this programme will confer eligibility for the Graduate Basis for Chartered Membership (GBC) with the British Psychological Society (BPS). Graduate Basis is a requirement for vocational training in psychology (e.g. Clinical Psychology; Forensic Psychology).

This conversion course can also be used as a stepping stone onto postgraduate research in psychology (e.g. PhD). However, the MSc Psychology (conversion course) at CCCU goes well beyond the core areas of psychology. The training in research methods will offer students the opportunity to engage in sophisticated, postgraduate level-research under the themes of our team: Society & Environment; Learning & Development; Cognition & Creativity; Health & Wellbeing. These modules will immerse students in current research by the Psychology Team and, together with their project, offer them the chance to actively contribute to that research.

In addition, students will receive career-orientated sessions, led by qualified practitioners, to help them along their chosen career path. To learn more about this course, please visit:

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

In-depth: Relative Deprivation and Social Identity Theory as Antecedents of the 2014 NHS Strike

Summer Hubble is a third-year psychology undergraduate. As part of her module on intergroup conflict, she looked into the October 2014 NHS strike.

On 13th October 2014 NHS staff including nurses, midwives and paramedics took part in a four hour strike over pay (Triggle, 2014a). Six trade unions took part with a total of 410,480 union members in England and Northern Ireland potentially striking. The strike was in protest to the refusal of a 1% increase in pay. However, Health Secretary Jeremy Hunt stated that the proposed increase would result in the loss of 4,000 nurses in the year 2015 and 10,000 nurses in the year 2016 (BBC News Health, 2014). I’d like to examine two social-psychological theories, relative deprivation and social identity theory, in explaining the antecedents for this conflict.

Relative Deprivation (RD) was first proposed by Stouffer et al. in 1949 (Stouffer et al., 1949; as cited in Walker & Smith, 2002). The theory states that if an individual (egoistic RD) or group (fraternal RD) believes they do not have what they deserve in comparison to other groups there will be feelings of anger and resentment (Smith, Pettigrew, Pippin, & Bialosiewicz, 2011). This process occurs in three stages. The first stage is a comparison, the second is a cognitive appraisal leading to the perception that the individual or group is at a disadvantage and the third is the assessment that this disadvantage is unfair. This assessment of fairness is important as an individual or group can be disadvantaged compared to another and perceive it as just, in which case RD does not occur. Walker and Smith (2002) state that “people’s reactions to objective circumstances depend on their subjective comparisons” (p.1).

In the case of the NHS strike, the staff felt that they were disadvantaged in terms of pay compared to the rate of inflation, which was 2% when talks began and 1.2% in September, just before the strike. Cathy Warwick, Chief Executive of the Royal College of Midwives, clearly demonstrated that the experience of RD had occurred, as she stated, “it feels to a great many people, including midwives, that there is one rule for them [MPs] and another rule for everybody else” (Triggle, 2014a, para. 31). This remark refers to the pay rise of 11.5% for MP’s, which was quoted by Peter Carter, General Secretary of the Royal Collage of Nursing (Triggle, 2014b). Prof. Warwick also stated, “at a time when MPs are set for a 10% pay hike, we’re told that midwives don’t deserve even a below-inflation 1% rise” (Triggle, 2014a, para. 30). This statement demonstrates one of the six preconditions for RD, as proposed by Crosby (1976; as cited in Sweeney, McFarlin & Inderrieden, 1990). Crosby’s (1976; as cited in Sweeney et al., 1990) model of RD has been used by many researchers in organisational behaviour and been found to have many of the same subjective predictors as does satisfaction with income (Sweeney et al., 1990).

Sweeney, McFarlin and Inderrieden (1990) conducted four studies to further investigate if Crosby’s (1976; as cited in Sweeney et al., 1990) preconditions for RD are useful for explaining pay satisfaction. They found empirical evidence in support of this hypothesis and note that social comparisons of similar others are particularly important. This can be seen in the case of the NHS strike, as further to the pay discrepancy between NHS staff and MPs (Triggle, 2014b, para. 13):

data obtained under the Freedom of Information Act by the RCN shows that the amount spent on executive directors, who sit on the boards of NHS trusts, has grown by an average of 6.1% in the last two years compared to the 1.6% extra nurses, health visitors and midwives have got.

Social identity theory (SIT) could also have played a part as an antecedent for the conflict. SIT states that part of the self-concept is defined by the social groups individuals belong to (Trepte, 2006). Tajfel (1979; as cited in Trepte, 2006) suggested four underlying principles of SIT. These are social categorisation, social comparison, social identity and self-esteem. Social categorisation is a cognitive tool to help us make sense of our surroundings; however, the mere categorisation of social groups is enough to create a bias for one’s own group (Billig & Tajfel, 1973; Tajfel & Billig, 1974; Tajfel et al., 1971; as cited in Gaertner & Insko, 2000). Social comparison between one’s own group and other groups then occurs and social identity is formed from this (Trepte, 2006). An individual’s aim is to achieve positive social identity, which also leads to in-group favouritism (Brown, 2000) and competition for a higher status position in the social order (Brown, 2000; Hogg, Terry & White, 1995).

There is much research into social identity within organisations (Haslam, van Knippenberg, Platow & Ellemers, 2003). Ashforth and Mael (1989) explain that an individual’s social identity may derive from the organisation they belong to, their work group, department, union or even lunch group. Although there is little published evidence specifically on the social identity of NHS workers, research has found that they fit with existing literature on organisational social identity (Edwards, 2003). Edwards (2003) conducted a case study and discovered identification with the NHS is mediated by the support it provides for employees and the distinctiveness and attractiveness of the NHS as a place to work. Lancaster Patient Safety Research Unit conducted an analysis of social identity within healthcare workers and found the notion of being part of a team to be emphasised greatly by participants. They conclude that the healthcare professionals in their study reported strong identification with groups within their workplace.

When balloted regarding their opinions on striking, “some 68% [of Unison members] voted in favour of a strike and 88% for industrial action short of a strike” (Triggle, 2014c, para. 10) and “more than 94% of midwives and maternity support workers taking part in a consultation said they would consider strike action” (Gallagher, 2014). These majority votes demonstrate a group norm within NHS workers, which is a thought, feeling or behaviour shared within a group. SIT states that group norms define the group and become internalised for the individual group members so that they actually influence behaviour (Hogg & Reid, 2006). These majority votes for strike action are an example of when this group behaviour is driven towards gaining a better position in the social order, as SIT predicts (Brown, 2000; Hogg, Terry & White, 1995).

Overall, there are two theories from social psychology which explain the reason for the conflict that arose from the dispute over pay. The first and most prominent theory is relative deprivation. Relative deprivation states that conflict arises when a group feels they are unfairly disadvantaged compared to another group (Stouffer et al., 1949; as cited in Walker & Smith, 2002; Smith, Pettigrew, Pippin, & Bialosiewicz, 2011).The NHS staff felt they deserved a 1% pay increase, however despite the 11.5% pay increase MP’s received (Triggle, 2014b), this request was rejected by the Department of Health. The second social-psychological theory that can explain the strike is social identity theory. Social identity theory states that the self-concept is defined by the groups individuals belong to (Trepte, 2006). NHS workers have a social identity (Edwards, 2003) and group norms which shape behaviour (Hogg & Reid, 2006). By striking the staff engaged in competition for a higher social position and a more positive identity, as predicted by social identity theory (Brown, 2000; Hogg et al., 1995).


Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. The Academy of Management Review, 141, 20-39.

BBC News Business. (2014, October 14). Economy tracker: Inflation. BBC News. Retrieved from

BBC News Politics. (2014, March 13). Fresh squeeze on NHS pay sparks union strike warning. BBC News. Retrieved from

Brown, R. (2000). Social identity theory: Past achievements, current problems and future challenges. European Journal of Social Psychology, 30(6), 745-778.

Edwards, M. R. (2003). Disentangling organisational identification: A case study of an NHS trust. Unpublished doctoral dissertation, King’s College London, England.

Gaertner, L., & Insko, C. A. (2000). Intergroup discrimination in the minimal group paradigm: Categorization, reciprocation, or fear? Journal of Personality and Social Psychology, 791, 77-94.

Gallagher, J. (2014, June 30). Midwives support strike action. BBC News. Retrieved from

Haslam, S. A., van Knippenberg, D., Platow, M. J., & Ellemers, N. (Eds.). (2003).Social identity at work: Developing theory for organizational practice. Hove, England: Psychology Press.

Hogg, M. A., Terry, D. J., & White, K. M. (1995). A tale of two theories: A critical comparison of identity theory with social identity theory. Social Psychology Quarterly, 58(4), 255-269.

Hogg, M. A., & Reid, S. A. (2006). Social identity, self‐categorization, and the communication of group norms.Communication Theory,161, 7-30.

Lancaster Patient Safety Research Unit. (2014). Professional identity and communication. Retrieved November 2, 2014, from

Smith, H. J., Pettigrew, T. F., Pippin, G. M., & Bialosiewicz, S. (2011). Relative deprivation: A theoretical and meta-analytic review. Personality and Social Psychology Review, 163, 203-232. doi:10.1177/1088868311430825

Sweeney, P. D., McFarlin, D. B., & Inderrieden, E. J. (1990). Using relative deprivation theory to explain satisfaction with income and pay level: A multistudy examination. The Academy of Management Journal, 332, 423-436.

Trepte, S. (2006). Society identity theory. In: J. Bryant & P. Varderer (Eds). Psychology of entertainment (pp. 255–271).New York: Routledge.

Triggle, N. (2014a, October 13). NHS staff staging four-hour strike over pay. BBC News. Retrieved from

Triggle, N. (2014b, June 16). Target MPs over pay – nurse leader. BBC News. Retrieved from

Triggle, N. (2014c, September 18). NHS staff vote in favour for strike action. BBC News. Retrieved from

Walker, I., & Smith, H. J. (2002). Fifty years of relative deprivation research. In I. Walker & H. J. Smith (Eds.). Relative deprivation: Specification, development and integration (pp. 1-12). Cambridge, England: Cambridge University Press.

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather